Tag Archives for Tumblr

More Blogging Best Practices for Your Brand and Your Event

Here are some more blogging best practices and helpful tips: Be “On the Regular:” Blogs and social media operate on the same channel: post on a regular schedule to retain your followers’ interest. Call to Action: Reader engagement need not end with one post.  Consider writing a series of posts on a single topic or […]

Blogging Best Practices for Your Brand and Your Event

Social media communities such as Twitter, Facebook and LinkedIn foster discussions between individuals with similar interests who want to share opinions, meet new acquaintances and even learn something new.  Brands also use these channels to connect with clients and prospective customers.  Companies that want to reach their audience via social media, however, are often stymied […]

Social Media Publishing Platforms: Part II

Now where were we? Reddit. While perhaps not as well known as other social media websites, Reddit is actually one of the more established ones. Founded in 2005, Reddit users can submit and share content, photos and links.  These same community members can, in turn, rate, share and comment on submitted content. Traction on Reddit […]

Social Media Publishing Platforms

The phrase “We don’t know who we don’t know” has likely crossed the lips of many marketers more than once. Social media publishing platforms have the power to connect brands with their current customers and foster new relationships with prospects – simply, quickly and efficiently. As popular and less-recognized social media sites continue to evolve, […]

Strategies for Assessing Emerging Social Networks: Part II

All social media platforms started out as emerging networks: some have grown faster than others in recent years. Here’s a look at some of the leading emerging social networks in 2015: Snapchat:  A mobile app, Snapchat enables users to share photos, videos and texts at no charge. What differentiates Snapchat from other visually oriented social […]

What’s Next? Social Media Trends in 2014: Part One

As we race towards another new year, it’s important to look back on the advances and milestones that occurred in social media in 2013.  Visual sites like Instagram, Pinterest and Vine became part of mainstream marketing conversations and peoples’ daily activities.  LinkedIn reformatted its personal profile and Group pages and soared to over 200 million […]

Blogging Basics for Beginners

I started blogging for OpenMindWorks a little over a year ago, so I don’t consider myself an expert – a word I shy away from to begin with.  With that said, however, I have learned some tips and tricks along the way.  Earlier this week, I delivered a presentation on personal branding and more specifically […]

Social Media Lite: If You Do Nothing Else, Do This

Many folks aren’t active in social media for a variety of reasons:  they’re too busy, they’re overwhelmed, they don’t know where to begin.  A myriad of platforms from Tumblr, to Twitter, Facebook, LinkedIn, Pinterest and Google+ are available:  how and where should a social media newbie begin? Following are some thoughts on where you (you, […]

Top 10 Social Media Mistakes and How to Avoid Them: Part II

Last week, I began a blog on some of the top social media mistakes I’m seeing – and more importantly, how to avoid them.  Here’s part two! 6)             Being stuck in a rut:  Try something new!  Open-ended questions and fill-in-the-blanks have become an increasingly popular way of engaging fans.  Polls, product-related trivia questions and even […]