Tag Archives for tweet

The Media Wall: Strategies, Opportunities, and Limitations: Part II

If your organization is considering using a social media wall at its next meeting, consider the following opportunities, limitations and parting words of caution and encouragement:  Opportunities Feature event sponsors: Sponsors are always looking for additional ROI.  Feature and thank your event sponsors on your social media wall.  Show organizers can display a photo montage […]

Crowdsourcing Meeting Ideas Using Social Media: Part II

Twitter Use hashtags effectively:  Create a hashtag for your event and refrain from including the current of future year.  Tweet short and specific questions to your followers and always include the event hashtag.  Bear in mind that you have only 140 characters to deliver your message!  Include industry buzzwords that will resonate with your audience […]

Six Social Media Job Search Tips

Searching for a new job?  Here are some tips and tools for making the best use of social media to land your next gig: 1)         Google your name to confirm that unflattering posts aren’t tied to your personal brand.  While you’re there, set up a Google Alert for your name.  It’s fast, easy, free – […]

Social Media Metrics Simplified: Part I

One of the greatest areas of frustration social media marketers face is determining and demonstrating ROI.  A healthy social media program can be time-consuming; executives demand more from their staff than ever before.  Results can be elusive, especially if you aren’t a full-time social media professional.  How will you know if  your initiatives are yielding […]

Thirteen Reasons to Use HootSuite

There are a myriad of reasons why I use HootSuite.  It’s one of those conveniences of life – like Post-It Notes, travel coffee cups and the smart phone – that save us time when time is money.  HootSuite is a “social media dashboard,” enabling users to create, schedule and measure the efficacy and reach of […]

In-House vs. Outsourced Social Media Management: Part I

You’ve established a solid social media presence that conveys information and delivers value to your customers and followers.  In turn, your program delivers a return on investment to your organization.  How do you continue to generate interest in your pages and posts?  Which steps should you take to maintain your competitive position and to keep […]

Social Media Lessons Learned from the Olympics

As the Olympic Games begin to draw to a close, it seems appropriate to look back on some of the social media highs and lows created by major brands and even the Olympians themselves: Don’t Tweet angry.  Comments posted in the heat of the moment will bite you in the tail or kick your tail […]

Social Media Lite Part II: If You Do Nothing Else, Do This for Your Brand

Last week, I wrote some tips for those who are embarking on their personal social media journeys.  If you’re embarking on a social media pathway for your company, event or brand, here are some ideas regarding how and where to get started: Stake out your real estate: I offered this same advice last week to […]

Social Media Lite: If You Do Nothing Else, Do This

Many folks aren’t active in social media for a variety of reasons:  they’re too busy, they’re overwhelmed, they don’t know where to begin.  A myriad of platforms from Tumblr, to Twitter, Facebook, LinkedIn, Pinterest and Google+ are available:  how and where should a social media newbie begin? Following are some thoughts on where you (you, […]