Tag Archives for Tweeters

Demystifying Social Video for Meetings

Social media networks continue to evolve and to compete for viewer attention and advertising revenue. Visually-oriented networks, such as Pinterest and Instagram, rely exclusively on the sharing of images. Earlier this year, Instagram announced on its website that subscribers can upload videos of up to 60 seconds in duration: the previous time limit was 15 […]

Using Hashtags for Events

The Spring tradeshow season is a busy one, only surpassed by the Fall tradeshow season. I am celebrating 20 years (!) in the event management business this year: six years as a tradeshow manager in the publishing industry and 14 years of producing the convention itself. Over the years, I have learned not to even […]

Crowdsourcing Meeting Ideas Using Social Media: Part II

Twitter Use hashtags effectively:  Create a hashtag for your event and refrain from including the current of future year.  Tweet short and specific questions to your followers and always include the event hashtag.  Bear in mind that you have only 140 characters to deliver your message!  Include industry buzzwords that will resonate with your audience […]

Five Tips for Getting Started on Twitter

Recently, I delivered several presentations to some super-participatory and engaged audiences.  Interestingly, Twitter continues to evade even some of the more active social media enthusiasts.  Many eschew Twitter because they don’t understand the special language associated with Twitter:  hashtags, re-tweet, handles and the like. Until recently, I wasn’t a big Twitter fan and instead chose […]