Here are some additional guffaws that I see in my travels through the social media landscape: Links to nowhere: Truth be told, this is one of my biggest social media pet peeves! If a reader clicks on a link, he or she is seeking additional information on a topic, product or service. Frustration ensues when […]
Some of the most common social media mistakes are also the easiest to avoid. Here are some tips to bear in mind during your next social media visit: DO: Be Consistent and Authentic: Your social media profiles should be consistent across all platforms. Assuming different characteristics via different profiles muddles your image and distorts your […]
Last month, I delivered two webinars for Meetingjobs: LinkedIn for Beginners and Optimizing Your LinkedIn Profile. During the Q&A period, I fielded a variety of concerns surrounding personal privacy on the Internet. The driving question was, “How much information should I display in my public LinkedIn profile?” I suspect that some LinkedIn members don’t realize […]
One of the services I try to provide on this blog is to answer questions that I receive. Chances are that if one person has a question, others will benefit from the answer as well. Here’s the story- A friend who has a common name (i.e. Jane Smith) Googled herself and found that her LinkedIn […]
One of the greatest areas of frustration social media marketers face is determining and demonstrating ROI. A healthy social media program can be time-consuming; executives demand more from their staff than ever before. Results can be elusive, especially if you aren’t a full-time social media professional. How will you know if your initiatives are yielding […]
