Tag Archives for viral

Additional Tips: Going Viral

Chime in on a trending and timely topic!  Trends typically have short lifespans, so speed and creativity are crucial to success.  The trend itself need not be of your organization’s making, but you can incorporate a trending topic that aligns with your message in your posts.  Many of us recall the recent online debate surrounding the “The Dress.” The […]

Anatomy of a Viral Social Media Campaign

Marketing professionals are always seeking new and innovative ways to reach their target audience, and event marketers are no different:  we strive to retain prior attendees while attracting new delegates to our programs.  As consumers, we are regularly assaulted by a barrage of messages competing for our attention.  Some initiatives are more successful than others, and marketers are […]

Social Gone Stale: Refresh Tips

If your messaging feels stale and you’re ready to breathe some fresh air into your Facebook, Twitter, Instagram, LinkedIn pages, here are some strategies and approaches to consider: Tell a story: Content remains king, and an easy and effective way to attract and retain attention is to tell a story.  Make the story personal and […]

Crowdsourcing Meeting Ideas Using Social Media: Part I

Finding opportunities to reinvent your meetings can sometimes be a daunting and onerous task.  Meeting attendees demand even greater value for their registration dollar than ever before.  Meeting professionals must continue to innovate in order to retain loyal returning participants and to attract new attendees to their conferences.  If you work for an organization that […]