Tag Archives for virtual

Tips for Incorporating Influencer Marketing in Your Social Strategy

Influencers are not new to the social media landscape.  On the contrary, some influencers were early adopters of fledging social marketing platforms whose personal brand audiences grew along with the sites they frequented.  Other influencers catapulted to social media stardom as their celebrity – or notoriety – expanded and attracted greater attention, sometimes to the tune of […]

Managing the Digital Media Budget

Mobile technology has managed to invade nearly every corner of our lives.  Many of us express wonder about how we ever conducted our professional lives without our smartphones and tablets.  Events are evolving into an age where moderators now ask the audience to leave their portable electronic devices on – instead of turning them off. […]