Tag Archives for Wordpress

Blogging Best Practices for Your Brand and Your Event

Social media communities such as Twitter, Facebook and LinkedIn foster discussions between individuals with similar interests who want to share opinions, meet new acquaintances and even learn something new.  Brands also use these channels to connect with clients and prospective customers.  Companies that want to reach their audience via social media, however, are often stymied […]

Shoulds and Shouldn’ts for Your Blog

Yes, your blog. I have prepared and delivered some recent presentations on blogs and more importantly, on how valuable they can be as a marketing tool.  Anyone can have a blog and a variety of free tools like WordPress are available to help aspiring bloggers write their way to success. Yesterday I met a friend for […]

Six Reasons Why You Need a Blog

I have been privileged to deliver a number of presentations to the hospitality community this year.  Many of those presentations have addressed marketing, social media and branding.  During several presentations, I’ve expounded on the many reasons today’s professionals should have a blog.  Shouldn’t you have a blog too? I can feel you cringing from here!  […]

Blogging Basics for Beginners

I started blogging for OpenMindWorks a little over a year ago, so I don’t consider myself an expert – a word I shy away from to begin with.  With that said, however, I have learned some tips and tricks along the way.  Earlier this week, I delivered a presentation on personal branding and more specifically […]

Thirteen Reasons to Use HootSuite

There are a myriad of reasons why I use HootSuite.  It’s one of those conveniences of life – like Post-It Notes, travel coffee cups and the smart phone – that save us time when time is money.  HootSuite is a “social media dashboard,” enabling users to create, schedule and measure the efficacy and reach of […]