Ten Social Media Principles to Live By

How do you protect your brand and manage an event’s social media presence when you don’t control it?  Your members, attendees, customers and prospective customers are using social media either for professional or personal purposes:  are you?  Here’s how to get started:

  • Get Your Name Out There NOWIf you don’t already have a profile set up for your brand, do it now, or someone else will.
  • Now Get It Out There Multiple Times.  Establish profiles for your event and your organization, and tie your messaging together.  Ensure that your bases are covered!
  • ‘Herd Those Cats.’  If your members, affiliate groups, or customers have already established a presence using your event or organization’s brand, negotiate with them to assign the ownership rights to you.  Your direction of the group’s activities will represent a time-saver for them, and stronger brand control for you.
  • Promote Your Brand and Customer Awareness.  Promote early, promote often.  Don’t wait for your customers to find you:  you simply won’t gain the following you’re seeking.
  • Be Consistent and Concise.  Ensure that your message is consistent, even if your language and delivery isn’t.
  • Cross Pollinate.  Position messages across different media streams and even amongst your own distinct social media groups.  For example, promote the existence of your LinkedIn Group to your Facebook members (and vice versa):  you’ll increase your following on both platforms.
  • Build a Social Media Team.  Short staffed?  Recruit colleagues and volunteers to help deliver messages, to respond to inquiries, and to monitor site postings.  High school or college interns can also be valuable (and yet affordable) members of your team.
  • Monitor Your Site.  Use these same team members to ensure that appropriate content is posted, and that feedback, both positive and negative, is responded to by someone in a position of authority within 24 hours of the original post.
  • Be Responsive.  Admit new group members within 24-48 hours upon receiving their request to join.  Declining group admittance to prospective members may disenfranchise them and reflect negatively upon your brand. 
  • Don’t Bite Off More Than You Can Chew.  Be strategic in your efforts:  this is not a race, or about social media world domination!  Like anything else, it’s about taking on a task and executing it well.


By openmindworks | | This article was posted in Social Media and tagged , , , , . Bookmark the permalink. Follow comments with the RSS feed for this post. Post a Comment or leave a trackback: Trackback URL.

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