Last week, I began a blog on some of the top social media mistakes I’m seeing – and more importantly, how to avoid them. Here’s part two!
6) Being stuck in a rut: Try something new! Open-ended questions and fill-in-the-blanks have become an increasingly popular way of engaging fans. Polls, product-related trivia questions and even popular quotations relating to the host’s demographic are appearing in abundance on social media pages as well. If, for example, you work for an organization whose customers are predominantly female, try inspirational quotations from Maya Angelou, Gloria Steinem or Helen Keller.
7) Neglecting to make good on offers and contests: Highlight your contest winners, even across different media streams. Your dedication to the big winner will build interest in your online community and loyalty amongst your fans.
8) Forgetting to plug supporters whenever possible: Sometimes the best ideas come from those who know the brand best: the customer. If a customer or member proposes an idea that works, recognize their efforts.
9) Avoiding the rant: We all have bad days. Don’t take yours out on your social media feed.
10) Posting for the sake of posting: Posting “junk” is just as ineffective and possibly more damaging than posting nothing at all. The litmus test that I use for a worthwhile post is this: will the post generate a meaningful thought or response from the reader? If the answer is yes, you’re in business; if the answer is no, re-think your approach before clicking on “Share.”
Social media can be fun, challenging and rewarding – all at one time! As Facebook, Twitter, LinkedIn, Pinterest, YouTube, Tumblr and countless others continue to evolve, it’s important to remain abreast of new trends and vigilant over your content. Mistakes will happen; it’s how you respond – and how quickly – that counts.
Have you seen or made other mistakes that don’t appear here? Share them by commenting on this post so that we can all learn together!