Works

Why choose OpenMindWorks™? Innovation, experience, a direct approach and exceptional service set us apart. Our professional services are customized to meet the needs of individuals, small businesses and corporations – across all industries. As our client, your priorities become ours and you’ll receive the attention you expect and deserve.

Our “works,” or services, are flexible and available in hourly, project-based and long-term formats.

What works at OpenMindWorks:

Social Media:                                     Like, connect or tweet: which is right for you?
Marketing Services:                      This isn’t your blah-blah-blah email blast
Meeting/Event Planning:           You just found that extra pair of hands you’ve been looking for
Training:                                                You tell us–we’ll train you.  All levels of instruction for groups & individuals
Speaking Engagements:              Let us engage your audience – and you

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What’s new at OpenMindWorks? Read our blog »

Social Media

Facebook, LinkedIn, Twitter and YouTube have changed the way we consume information and connect with others. Are you utilizing this valuable technology to its fullest? Not sure where to begin? OpenMindWorks™ can help!

What works:

Strategic Planning

A successful campaign isn’t about throwing a random tweet or post against the social media wall and hoping that it sticks. To yield results, you need to know where you need to be, how often you need to be there and what you need to say to engage your audience. Tap into our strategies that will build your audience and enlist community participation.

Blueprint and Content Development

OpenMindWorks will build a comprehensive, step-by-step blueprint that will put you on the path to social media success. Once we’ve explored your goals and objectives, we’ll determine which media best suits your campaign and develop a strategic blueprint that either you – or OpenMindWorks – executes. We can also assemble an editorial calendar that will deliver valuable content to your audience. Content is king!

Community Management

Community oversight is a top social media best practice: do you and your staff have the time to manage your social media outlets properly? OpenMindWorks can also “ghost message” your brand and monitor social media page content.

Total Program Fulfillment

Don’t have the time to produce and sustain a meaningful social media campaign? Let OpenMindWorks do the end-to-end management for you! From planning through execution, OpenMindWorks will create and deliver an engaging social media mix that will become a compelling part of your marketing and outreach efforts.

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Marketing Services

A deliberate plan of thoughtful messaging is critical to any business’s success and longevity. Marketing often falls to the bottom of the to-do list for companies who are busy running their businesses. Where is it on your list these days?

OpenMindWorks™ is positioned to present the marketing solutions you need in order to survive and thrive in today’s competitive environment. We’ll evaluate and refine your current strategy or develop a branding identity and marketing plan that either you can execute – or OpenMindWorks will execute for you. We offer a full range of copywriting and editing services to take the hassle out of preparing effective marketing materials. Consider your message delivered!

What works:

Branding

How healthy and dynamic is your brand? Do your customers recognize what your organization stands for? Do your marketing pieces reflect your company’s mission? OpenMindWorks will conduct a brand wellness check and present suggestions for refreshing and reviving your company, product or event brand.

Marketing Plan Development

Need a fresh take on your marketing approach? OpenMindWorks will evaluate your current marketing plan, assess new and existing marketing channels and offer solutions to increase your visibility and message penetration.

Copywriting and Editing

Writer’s block got you down? OpenMindWorks is poised to prepare and produce pristine prose – for your blog, email blasts, website, press releases, direct mail, programs and articles. We’re writing for our clients on a daily basis – shouldn’t we be writing for you too?

Website Analysis

A fresh pair of eyes never hurts – and often helps – when evaluating the strengths and areas or improvement of your website. OpenMindWorks will deliver an honest appraisal of your website and present recommendations to get your website in competitive, navigable and tip-top shape.

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Meeting and Event Planning

Whether you’re seeking a planner on speed dial, short-term support for a project, interim staff support or even a dedicated full-time meeting planner, OpenMindWorks™ will help you reach your meeting goals and objectives: on time and within budget. OpenMindWorks offers a variety of short- and long-term solutions to make your next meeting a great success.

Meeting and event planning begins long before the actual event takes place. OpenMindWorks will expertly guide you through the entire process, from site selection to implementation to execution. If your in-house meetings department is understaffed and overwhelmed and you need a skilled meeting planner to step in and step up, OpenMindWorks can help!

What works:

Strategic Planning and Budget Management

The foundation of a successful meeting is a solid positioning plan and a realistic, achievable budget. OpenMindWorks will assess your meeting’s strengths and industry competition to position your meeting for success in the marketplace. We’ll also develop an event budget based on your net revenue goals.

Site Selection, Contract Fulfillment, Event Planning and Execution

A suitable location, a fair and favorable contract and spot-on event planning and execution will result in your meeting’s success. OpenMindWorks has developed a network of hospitality professionals to source your meeting. We’ll select a facility and negotiate a contract that reflects your best interests. We’ll then organize every aspect of your meeting from exhibits to sponsorship sales, to food and beverage, audiovisual equipment and décor procurement. OpenMindWorks will plan a portion of – or even the entire event!

Meeting Design and Event Marketing

OpenMindWorks will develop a cohesive theme for your event along with an aggressive and multi-faceted marketing plan to optimize event participation. Email, social media, blogs, direct mail, press releases, advertising, web marketing and even telemarketing can all be part your marketing approach. Let our hands-on experience lead the way to your event’s success!

Program Development

Speakers and presentations can make or break your event! Coordinating speaker participation can be time-consuming and isn’t always the best use of your time. Let OpenMindWorks assist you with the development of your program, procurement of speakers, collection of forms and presentations and confirmation of travel arrangements. OpenMindWorks has 11+ years of direct experience in managing association and scientific and engineering event programs. Put our expertise to work for you!

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Training

OpenMindWorks™ will develop and deliver a customized training program for you or your staff. Programs can be presented at your facility or offsite premises. Training programs are available in half-, full and multi-day formats.

Suggested topics include:

  • Beginner Social Media Skills
  • Intermediate Social Media Skills
  • Social Media For Events
  • Social Media Strategy for Business
  • Leveraging Social Media to Increase Your Reach
  • Best Practices for Social Media Group Management
  • Meeting Planning Skills for Beginners
  • Intermediate Meeting Planning Skills

Additional topics are available upon request.

Contact us for a customized proposal and pricing.

Speaking Engagements

Lesley Kyle, CMP is available to facilitate group discussions and address audiences on a variety of social media-, marketing- and meeting planning-related topics. She has delivered a wide range of in-person presentations and webinars from 45 to 90 minutes in duration.

She has delivered presentations for:

• Association for Convention Operations Management
• Council of Engineering and Scientific Society Executives
• Dallas Convention and Visitors Bureau
• Hilton Luxury Brands
• Hyatt Hotels
• MeetingJobs
• Meeting Professionals International
• New York Society of Association Executives
• Professional Convention Management Association
• Society of Plastics Engineers
• Small Market Meetings
• SPIN (Senior Planners Industry Network)

Contact us to determine availability.

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